If there are two things I believe in, they are entrepreneurship and fitness
-Jonathan Hertilus

Objective of this site

I honestly believe that being a fitness professional is one of the most important jobs an individual can have. Preventative measures taken against metabolic disease are far more effective than any treatment. We as fitness professionals, through our education and dedication keep people out of the hospitals so they never have to take drugs, or suffer the ill effects of metabolic disease. For this reason, as a profession we should be celebrated, however, as you know we often are not.

Instead of recognizing the value of someone willing to promote health, big box gym owners use as a profit centers and exploit our lack of business sense to make us work long hours while providing little support for education or advancement. It is their goal to collect us and use us until we ultimately quit from burnout. The goal of this site is to provide you with education to become independent, self-sufficient, effective fitness business entrepreneurs so that you can enjoy what you love, support yourself and your family, and remain in the fitness industry for as long as you want.

We also want to bring fitness professionals together. Sadly, there is a large number of fitness professionals that only want to exploit this industry, but there still many trainers, like you, who want to grow in this industry, make great money, and exchange ideas with like minded fitness professionals, there are enough prospective clients out there for use to lift each other up instead of fear each other and try to take each other down. With our forums, you will have the opportunity to exchange ideas with like minded fitness professionals so we can all elevate this industry.

With my real world experience, I've written a number of articles, put together many educational videos, and developed many tools such as the FitProCalculator and my signature Dumbbells to Dollars course to ensure that you have everything you need to elevate this industry, commit to success. Take advantage of these resources and each other, and we will all benefit both financially and personally.